Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.
We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.
At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.
So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.
Let’s make.
Job Description Cricut is seeking a commercially driven, hands-on Sales & Marketing Manager to accelerate growth across Eastern Europe from Poland. You combine sharp local market insight with strong e-commerce, marketplace and campaign execution.
You will translate Cricut’s commercial and marketing priorities into results across your assigned Eastern European markets. Reporting to the Senior Cluster Manager DACH&EE, you will partner with regional sales, e-commerce, marketing and partner teams to grow revenue, lift marketplace performance, and build brand and community presence.
Key Responsibilities
Turn Cricut’s regional strategy into focused local sales and marketing plans for Eastern Europe.
Lead distributors and directly managed retail accounts to deliver excellent execution and agreed sales targets.
Own omni-commerce and marketplace performance across retail and digital partners, from sales and traffic to conversion, tracking and optimisation.
Track commercial KPIs - revenue, sell-through, conversion, campaign performance, availability and visibility - and turn insight into action.
Optimise marketplace presence across listings, content, promotions, pricing, search visibility and retail media.
Build local campaign plans and promotion calendars that align regional priorities, retail moments and market needs.
Deliver global and regional marketing campaigns effectively in local markets.
Localise campaign plans, messaging, assets and activation calendars for local consumers, retail environments and languages. This is a hands-on execution and localisation role, not a creative-development role.
Plan and deliver sales promotions with distributors, managed retailers, e-commerce and marketplace partners.
Measure promotion performance - uplift, sell-through, ROI and learnings - and apply it to the next activation.
Coordinate campaign roll-outs with retail, e-commerce, marketplace and media partners for on-time, on-brand delivery.
Spot local growth opportunities through market trends, consumer insight and competitive activity.
Build trusted partnerships with distributors, retailers, marketplace partners and internal teams.
Help grow Cricut’s local social presence and crafting community with partners, creators and communities where relevant.
Deliver clear performance reports, forecasts and business updates to management.
Qualifications
5+ years of experience in consumer electronics, managing distributors and/or directly managed retail accounts.
Proven e-commerce and marketplace experience, with ownership of sales and digital
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