Lead, AI-Driven Paid Social Growth in Warsaw

Groupon is seeking a senior Paid Social leader to own multi-market strategy and P&L across platforms, including Meta, TikTok, and more. You will build an AI-driven operating system, scale creative testing, and drive performance with data-informed decisions. You will lead a team of experts and AI agents, partnering with Finance, Brand, and Analytics to optimize ROAS and new customer growth. The role requires proven in-house experience, hands-on AI experimentation, and fluency in English.