Company Description At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.es
Why join us? Real impact – We help doctors help patients.
At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands‑on.
Shape the future, sustain growth – Make a difference now and build for long-term success.
Job Description Docplanner's Paid Marketing team - a B2B function focused on acquiring doctors and clinics - is looking for a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media: from strategy and briefing, through asset production management, to performance intelligence and testing. This is a hybrid strategist/operator role - half creative thinking, half process and data discipline.
You’ll be the bridge between performance data and creative output - turning what’s working (and what isn’t) across our nine markets into sharper briefs, faster production cycles, and a continuously improving testing roadmap.
We are looking for a person with a Performance Marketing background that has hands‑on experience in campaigns management and targets delivery. If you are a performance marketer who loves testing and can turn insights into repeatable creative performance, read on!
Creative Strategy
Define the creative strategy and testing roadmap for paid campaigns across all markets and ad platforms, aligned with performance goals
Translate campaign objectives and audience insights into clear, actionable briefs
Partner with local market teams to adapt global creative direction to local nuances - language, culture, and regulatory requirements
Asset Preparation & Coordination
Own the end-to-end production workflow: brief - content and design coordination - review - localization - trafficking
Coordinate with in‑house designers and freelancers to keep timelines predictable
Build and maintain a repeatable process - briefing templates, naming conventions, approval workflows - to reduce bottlenecks and rework
Creative Intelligence & Testing
Run structured A/B and multivariate tests across Meta and other paid channels, defining hypotheses, success metrics, and test cadence
Build creative performance reporting (Meta Ads, Tableau, Amplitude) that identifies which elements - format, hook, messaging, visual style - drive results
Maintain a creative intelligence repository documenting what’s worked, by market and format, to inform future briefs
Tracking & Measurement
Ensure creative-level tracking is implemented and tagged correctly, in partnership with the tracking/tech team, so performance can be attributed accurately
Monitor creative fatigue and flag refresh cycles proactively, before performance declines
Team Flexibility
Step into hands‑on campaign management when needed - covering colleagues’ absences or supporting new market initiatives.
What We're Looking For
4+ years in performance marketing with a proven track record in creative strategy, or a media buying background with hands‑on experience in paid social creative (Meta Ads required; TikTok, Google, LinkedIn, or Bing a plus)
Hands‑on experience in paid media performance, including campaign set‑up and management - able to step into hands‑on campaign management when team capacity is stretched
Demonstrated experience managing creative production across multiple stakeholders - designers, agencies, local teams - at scale
Strong analytical skills - comfortable pulling and interpreting creative performance data independently, not relying on assumptions
Experience designing and running structured creative tests, not ad hoc experimentation
Strong project management and cross‑functional communication skills - this role touches Paid Ads, Design, Local Marketing, and Data Analytics teams
Fluent English required; Spanish and/or Portuguese a strong plus given our market footprint
Comfortable operating across multiple markets and cultures simultaneously
Nice to Have
Familiarity with Amplitude, Tableau, or HubSpot or Creative Intelligence tools
Experience with creative automation or dynamic creative optimization (DCO) tools
Senior Specialist, Creative Strategy & Performance (Paid Marketing) in Poznań – pracodawca: Jameda
Jameda oferuje pracownikom możliwość rozwoju zawodowego w dynamicznym zespole, który ma na celu poprawę dostępu do opieki zdrowotnej. Pracownicy mogą liczyć na elastyczne modele pracy, w tym hybrydowy tryb pracy oraz udział w wydarzeniach branżowych. Dodatkowo, firma zapewnia atrakcyjne benefity oraz możliwości awansu w ramach organizacji.
