CRM Campaign Manager – Kraków

Marketing & Growth · Bitpanda

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly platform empowers both first-time investors and seasoned experts to invest in cryptocurrencies, crypto indices, stocks, precious metals and commodities with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Your mission

Own Bitpanda’s CRM campaigns from brief to result across email, push, in-app banners and stories. You will turn retention, monetisation and lifecycle plans into live, multi-market journeys in Braze, run the campaign calendar across the teams that brief us, and make sure every send is built right, approved and measured. You join a small central CRM team that is becoming the engine behind how we talk to our customers.

What you'll do

• Build and launch campaigns in Braze across email, push, in-app banners and stories: segmentation, canvases, templates, personalisation and testing.
• Own the channel mix for every campaign, choosing the right channel, sequence and frequency for each audience and using test results to keep refining it.
• Run the campaign calendar across markets with Growth Operations and the regional market leads.
• Coordinate copy, localisation and compliance approvals so campaigns ship on time and correctly.
• Own QA before every send and report on performance against our shared Growth KPIs afterwards, turning results and learnings into improvements to the lifecycle strategy.

Who you are

• Built campaigns in Braze (or similar CRM tool) yourself and have done so in your most recent role; you know canvases, segments and Liquid.
• Know from data and experience which channel works best for which audience and moment, and how to orchestrate email, push and in-app messaging so they reinforce rather than compete with each other.
• Have run multi-market campaigns end to end, including QA and reporting, ideally in fintech, iGaming or e-commerce, and can show a result you were accountable for and explain what you would do differently.
• Experience working in an environment where communications require compliance approval and know how to factor that into your planning.
• Highly organised and can keep track of requests from several teams at once without letting anything slip through.

What’s in it for you

• Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
• Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them.
• Time to recharge – On top of your standard annual leave, prioritise your wellbeing with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
• Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
• Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones – Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on-site – Enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent.
• Connect and celebrate with your team – Join unforgettable company events, fostering fun, connection, and celebration.

Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform. Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.