Digital Activation Specialist in Katowice

Digital Activation Specialist Location: Poland | Remote

The Digital Activation Specialist is an individual contributor who demonstrates mastery in digital activation, marketing technology platforms, and operational excellence. This role leads the execution of complex multi-channel campaigns, establishes governance and activation standards, serves as a technical expert and trusted advisor, and contributes significantly to departmental growth through process improvement, mentoring, and knowledge sharing.

Your Role Responsibilities — Here's What You'll Do

• Lead execution of complex multi-channel digital marketing initiatives across enterprise marketing platforms, establishing and maintaining activation standards, governance, quality assurance processes, and compliance protocols.
• Serve as the enterprise technical expert and escalation point for complex platform issues, campaign challenges, and integration-related concerns, translating platform capabilities into effective activation recommendations and solutions.
• Manage high-priority and strategic campaign launches while ensuring execution accuracy, scalability, and adherence to established standards, including validating campaign tracking, attribution models, and measurement accuracy.
• Partner with Analytics and Marketing Operations to ensure data governance, reporting integrity, and measurement consistency, while identifying and recommending process improvements and automation opportunities that improve quality and scalability.
• Create, maintain, and continuously improve platform documentation, operational playbooks, training materials, and standard operating procedures, recommending platform enhancements based on operational expertise.
• Operate as a trusted advisor and innovative thought leader, mentoring and coaching team members, supporting onboarding and skill development, and contributing significantly to the overall growth and quality of the department.

Role Essentials

• Bachelor's degree or equivalent combination of education and experience, with min. 3+ years of experience in digital marketing activation, marketing operations, marketing technology, or a related field.
• Advanced expertise across enterprise marketing platforms including Marketo, ON24, Storyblok, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and related technologies.
• Demonstrated ability to troubleshoot complex technical issues and understand integrations, APIs, and platform dependencies.
• Strong analytical and data literacy skills, with experience validating campaign tracking, attribution, and reporting.
• Excellent communication skills with the ability to translate technical concepts for non-technical audiences across all levels of the organization.
• Professional proficiency in English.

What We'd Like to See

• Strong leadership through influence, mentoring, and cross-functional collaboration with teams including Campaign, Demand Generation, Analytics, Web Development, and Marketing Operations.
• Ability to independently manage multiple complex initiatives and competing priorities while driving scalable operational improvements.
• Experience providing technical consultation regarding platform capabilities, campaign feasibility, integrations, and digital marketing best practices.
• Commitment to continuous learning and staying current on emerging marketing technologies, platform enhancements, and industry trends.
• Demonstrated ability to identify operational gaps and implement structured solutions that improve consistency, quality, and efficiency at scale.

Pay Transparency

11,700– 14,500 PLN gross monthly on contract of employment (umowa o pracę). The posted pay range represents the company’s good faith estimate for this role. Actual compensation may differ based on relevant experience, skills, education, and work.

Benefits

• Fully remote work
• Flexible working hours
• 5 additional days off per year
• Employee Appreciation Day
• Floating holiday
• Volunteer Time Off – 24h/year
• Private healthcare
• Life insurance
• Employee Assistance Program
• Online wellness sessions
• Tuition Assistance
• Employee Development Program
• Multisport / Lifestyle Spending Account
• Eyeglasses reimbursement
• Birthday gift card
• Recognition programs
• PPK & PPE pension schemes

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations.