Building and owning the MQL to SQL pipeline, including lead scoring setup in HubSpot, defining qualification criteria, and optimizing conversion rates across segments Planning and executing paid campaigns (LinkedIn Ads, Google Ads, and remarketing) to generate qualified leads for the sales team Tracking and reporting on marketing ROI, including CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance Creating high-converting content such as gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences Running product marketing campaigns positioning Workai Platform and new modules (Workai Intelligence, Spaces, and Learning) across different buyer segments Organizing and promoting events, including webinars, industry conferences (e.g. AI for Work), and partner events Aligning marketing with sales goals by collaborating with SDR, Business Development, and Customer Success on shared pipeline targets Supporting international expansion to drive awareness and lead generation in Poland (primary), Germany, and US/UK markets Managing PR and brand positioning through press releases, analyst reports, thought leadership content, and partner communications Kogo poszukujemy?
Proven experience in B2B SaaS marketing with a focus on demand generation, content marketing, or growth marketing Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI Strong content creation skills with the ability to write compelling case studies, SEO articles, and campaign copy in English Data-driven mindset with decisions based on funnel metrics, conversion rates, and pipeline data Experience with marketing automation and CRM tools (lead scoring, workflows, attribution) Fluency in English (C1+) Strategic thinking combined with execution skills in a small team environment Nice to have:
Experience with HubSpot (Marketing Hub and/or Sales Hub) Background in Employee Experience, HR Tech, or Internal Communication space Experience marketing to enterprise buyers (CHRO, CIO, C-Level) Familiarity with SEO tools (Ahrefs, Semrush) and analytics (Google Analytics, Hotjar) Basic design skills or experience with tools like Figma, Canva, or Adobe Creative Suite Experience working with AI-powered products or positioning AI features to enterprise buyers
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Growth Marketing Manager in Białystok – pracodawca: Solid Company
Nasza firma to doskonały pracodawca, który stawia na rozwój swoich pracowników oraz tworzy przyjazne i wspierające środowisko pracy. Oferujemy atrakcyjne benefity, w tym elastyczne godziny pracy oraz możliwość szkoleń, co sprzyja rozwojowi kariery w obszarze księgowości. Pracując u nas, będziesz częścią zespołu, który ceni współpracę i innowacyjność, a także ma dostęp do nowoczesnych narzędzi technologicznych w dynamicznej lokalizacji.
