E-Commerce Strategy & Growth
Define and drive the CHC e-commerce strategy and 12–24 month growth roadmap.
Define Where to Play and How to Win across channels, customers, categories and brands.
Identify and prioritize new growth opportunities, platforms and business models.
Channel, Portfolio & Commercial Strategy
Define the strategic role of e-pharmacy, marketplaces, online mass market and emerging channels.
Shape e-commerce portfolio and assortment strategy, including packs, bundles, exclusives and e-commerce-specific propositions, in close collaboration with Brand Marketing and Trade marketing.
Define strategic principles for pricing and promotional architecture.
Activation Strategy
Set e-commerce activation priorities across brands, channels and customers.
Define where and how to invest across retailer activation, retail media, marketplaces and other digital commerce activities.
Build a test-and-learn approach and scale successful initiatives.
Performance & Insights
Define e-commerce KPIs and lead performance reviews across brands, channels and customers.
Identify growth opportunities across availability, visibility, assortment, traffic, conversion, pricing and promotion.
Turn data, shopper insights and market developments into clear business priorities.
Cross-functional Leadership
Lead the e-commerce agenda across Marketing, Digital and Sales, ensuring alignment around common priorities.
Provide strategic direction to E-Commerce KAMs while Sales retains ownership of customer planning, negotiations and execution.
Establish clear e-commerce ways of working and build e-commerce capability across the organization.
. Senior strategic profile with proven ability to define and drive e-commerce growth strategies across brands, customers, channels, Strong structured thinking (able to translate complex input into clear frameworks, priorities, and actionable plans), Demonstrated ability to move from strategy to execution, defining concrete roadmaps, priorities, and measurable outcomes, Executive-level communication skills, ability to engage and influence senior stakeholders as a business partner, Proven cross-functional leadership, aligning Marketing, Digital, and Sales around common priorities and driving execution through others, Solid commercial and e-commerce understanding, including key growth drivers, Commercial acumen, Strong ownership mindset and leadership maturity, Growth mindset, Fluent in English
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