Title:
Marketing & Brand Generalist – Trade Marketing Location:
remote (with access to Warsaw office) We are looking for a
Marketing & Brand Specialist
to join our
Trade Marketing
team and support the growth of our
OUTDOOR
and
BLACK+DECKER
brands. This is a great opportunity for a proactive, commercially minded, and detail-oriented professional who enjoys working across marketing, sales, brand activation, and market analysis. What you'll do
Support the execution of
promotional strategies
and both
short- and long-term marketing plans
across the OUTDOOR and BLACK+DECKER categories. Work closely with
Sales Specialists
and
Key Account Managers
to drive business growth through
price/volume actions ,
white space analysis , and commercial initiatives aligned with
European Product Management . Assist in the development and implementation of
promotions ,
new product launches ,
in-store concepts , and
display solutions . Coordinate the
creation, development, and implementation of price lists . Support the organization of
events, trade fairs, catalogues , and
FOC merchandise
activities. Contribute to the creation and execution of
local sell-out activities
in close cooperation with local Sales Teams. Manage the
translation and adaptation of marketing materials , working closely with external translation agencies where needed. Collaborate with the
Brand Team ,
Regional Product Team , and
Central European marketing team members
to ensure alignment and effective execution of marketing initiatives. Measure and report on the performance of
marketing campaigns , providing insights and evaluating results against defined objectives. Monitor
competitor activities
and conduct
market analysis
to identify trends, opportunities, and areas for growth. Analyze the market landscape to identify
new channels, customers, and business partners . Prepare, edit, translate, and format
documents, reports, and presentations , ensuring they are accurate, clear, and professionally presented. Work extensively in
Excel
and support data-driven decision-making through strong reporting and analytical capabilities. Create and manage requests for data input in internal systems such as
SAP, Ariba, Metastorm, and Salesforce . Maintain
databases and spreadsheets , ensuring a high level of
data accuracy, integrity, and confidentiality . Support a range of administrative and operational tasks, including
system updates ,
pricing setup , and other day-to-day coordination activities. What We’re Looking For
A professional with strong interest in
trade marketing, brand support, and commercial execution Excellent
organizational skills
and attention to detail Strong
analytical mindset
with the ability to turn data into actionable insights Confidence in working cross-functionally with
sales, marketing, and regional teams Fluent English and Polish Very good command of
Excel
and experience working with internal systems and databases Strong communication skills, including the ability to
prepare, adapt, and translate materials A proactive, hands-on approach and the ability to manage multiple priorities in a dynamic environment Why Join Us
Opportunity to work with well-known brands such as
OUTDOOR
and
BLACK+DECKER A broad and dynamic role combining
marketing, sales support, analytics, and brand activation Close collaboration with
local and regional teams A chance to make a visible impact on commercial growth and brand development If you are looking for a role where you can combine
marketing creativity ,
commercial thinking , and
analytical skills , we would love to hear from you. Salary Range: 92 000–113 500 PLN gross annually This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. Please note that salary is only one component of total rewards at Stanley Black & Decker. The successful candidate may be eligible for annual merit increases. The salary range and associated pay elements are established in line with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.
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Marketing & Brand Generalist in Katowice – pracodawca: Stanley Black & Decker, Inc.
Stanley Black & Decker to doskonały pracodawca, który oferuje wyjątkowe możliwości rozwoju zawodowego w dynamicznym środowisku. Pracując jako lider zespołu Total Trade Solutions, będziesz częścią globalnej organizacji, która ceni różnorodność i innowacyjność, a także zapewnia konkurencyjne wynagrodzenie oraz bogaty pakiet benefitów, w tym samochód służbowy i prywatną opiekę medyczną. Nasza kultura pracy opiera się na współpracy, odpowiedzialności i ciągłym doskonaleniu, co sprawia, że jesteśmy miejscem, w którym możesz nie tylko rozwijać swoje umiejętności, ale także przyczyniać się do pozytywnych zmian w społeczności lokalnej i globalnej.
Dane kontaktowe:
Zespół rekrutacyjny Stanley Black & Decker, Inc.
